Sign in Subscribe
Matt Ford

Matt Ford

Barcelona, Spain
23
Sep
Two female speakers stand in front of a television that says Claude Community Barcelona, speaking to a crowd of workshop participants.

How to make friends and influence people who are building the AI apocalypse

I expected a room full of machine god worshippers at Barcelona's Claude Community House. I found musicians, lawyers and therapists wrestling with the same questions I am, and it gave me some hope.
4 min read
10
Sep
AI-generated image using Google's Nano Banana 2. An aluminum apple among trencadís mosaic fruit, after the pinnacles of the Sagrada Família.

Apple finally joins the provenance push. What it signals, what changes, and how to prepare for a messy transition.

Apple’s move Yesterday, September 9, was Apple's 'Surprise and Shine' event. After years of watching
5 min read
10
Jun
La Sagrada Família under construction, c. 1915. Photo: Temple Expiatori de la Sagrada Família, CC BY-SA 3.0, via Wikimedia Commons.

The miracle of ambitious creative works

Barcelona's famed architect, Antoni Gaudí, died 100 years ago today. Tonight, Pope Leo XIV will stand inside the
4 min read
03
Feb
The Tinkerer/Builder Dilemma: Notes on Creation in an Era of Abundance

The Tinkerer/Builder Dilemma: Notes on Creation in an Era of Abundance

Reflecting on the fragile nature of digital creation after a major hardware failure. I explore how to navigate the current era of AI abundance through three guiding principles: Intention, Trust, and Community. Plus, a look at what I’m building, tinkering with, and watching.
5 min read
31
Dec
Leaving 2025 Behind: Six Hopes for AI and Creativity in 2026

Leaving 2025 Behind: Six Hopes for AI and Creativity in 2026

It has been a wild year for AI and visual storytelling. When OpenAI’s Sora video model dropped in late
4 min read
11
Nov
We're All Creative Directors Now: 10 Takeaways from Freepik's Upscale Conf

We're All Creative Directors Now: 10 Takeaways from Freepik's Upscale Conf

Last week, I attended the two-day Upscale Conf in Málaga, Spain, hosted by Freepik. Freepik has completely reinvented itself
5 min read
29
Oct
Why I’m launching "Wouldn't it be cool?": A new climate series made with generative AI

Why I’m launching "Wouldn't it be cool?": A new climate series made with generative AI

It’s easy to feel depressed about climate change. We’ve blown past the Paris Agreement’s 1.5C target,
4 min read
30
Sep
A generated AI Antoni Gaudí walks through a dreamlike version of Parc Guell

Animating the Architect: An Origen Story Experiment

For my first published generative AI video experiment, I thought it would be fun to try and bring to life
8 min read
02
Sep
The Quiet Revolution in Digital Trust That's Reshaping Publishing and Creator Economics

The Quiet Revolution in Digital Trust That's Reshaping Publishing and Creator Economics

The rise in sophisticated generative AI media tools and the exponential volume of content they produce is driving a paradigm
6 min read
13
Aug
Beyond the Frame: How NeRFs, Splats, and Genie 3 are moving storytelling into new dimensions.

Beyond the Frame: How NeRFs, Splats, and Genie 3 are moving storytelling into new dimensions.

As most of the AI world focuses on the release of Chat GPT-5, I’ve been far more excited
6 min read